21C@Jockey Club

Hong Kong

2025

🐴 Celebrating Youth Voices & A New Social Innovation Mascot.

We turned AIRSIDE 27/F into a storytelling space — showcasing real youth journeys from 21C centres.
And yes, we also brought Pony Bank to life: from character design to full 3D production, ready to lead the next chapter of social innovation.


Across two floors, we helped to build a marketplace of 20 youth projects — each with their own concepts.
The Experience Zone previewed how all 36 renovated centres will reshape future youth spaces.


The ground floor became pure Christmas energy. We designed a vibrant arena for the GVYY Hotspot Party/ Sled Race, youth performances, and a festival atmosphere that filled the entire atrium.

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